Istanbul Sign-Outdoor Advertising Fair

ORGANIIZER:
Tuyap Fairs And Exhibitions Organization Inc.
Tuyap Fair, Convention And Congress Center E-5 Karayolu Gurpinar Kavsagi Buyukcekmece, Istanbul, Istanbul, Turkey
Tel:+(90)-(212)-8671100
Fax: +(90)-(212)-8866698
Tel: +90-212-2757579

Event Profile
Istanbul Sign Outdoor Advertising Fair is one of the largest and most exclusive events organized for professionals related to outdoor advertising. Now in its 13th edition, this event has over the years sought to establish the growing significance of outdoor advertising as a major marketing tool, applied by marketing managers all over the globe. Attendees are acquainted with the latest techniques of outdoor advertising and provided opportunities to interact with experts from the field. Marketing gurus from prestigious universities and institutions of learning participate at the event to impart their understanding of the subject and how different forms of marketing can benefit a company. Attendees can learn in extensive details facts about new technologies and formulate strategies to incorporate these new systems.

Exhibitor Profile
Istanbul Sign Outdoor Advertising Fair will host 500 exhibitors from 30 countries displaying a wide range of products and services across categories like sign technology, digital technology, screen printing technology, visual communication, outdoor media marketing. Some of the goods exhibited include AD applying equipment, LED and illumination equipments, CAD or CAM programs, digital printing machines, electrostatic printing machines, digitizer scanner, tensioning equipment, fusion equipment, film mounting equipment, darkroom chemicals, adhesives, guidance and info signs, audio, light and display systems, billboards, wall and roof ads, LED displays, mobile ads and POS floor ads.

Visitor Profile
Istanbul Sign Outdoor Advertising Fair received 18,456 visitors in its previous edition and is expected to welcome a minimum of 20,000 visitors in its successive versions, of which 2000 would be international attendees. Manufactures of machinery and equipment, importers and exporters, industrial advertising manufacturers, representatives of advertising agencies, architects, engineers, trade consumers, digital printing firms and members of advertising schools and university boards visit the event in large numbers every year. Trade consumers represent 30 percent of the attendee list. 42 percent i.e the highest percentage of visitors come from the Middle East.
Highlights

The main highlights of Istanbul Sign-Outdoor Advertising Fair are:
1. Free of charge trainings.
2. Live presentations.
3. Application technique shows.
4. Co located with InterShop Istanbul.